SEO
Search Engine Optimisation strategy is vital to any site that needs to appear highly in free Google, Yahoo!, MSN listings.
What is SEO?
SEO Optimisation is the term used to describe the activities undertaken to improve the quantity and quality of traffic to a webpage or website by making the site and pages attractive to search engines such as Google, Yahoo! and MSN.
Businesses and business people will often spend large amounts on getting a fancy website up and running without paying any heed to what Google, or other search engines, will think of the site. Only after the site has been live for a period of time, and the returns from the site have been disappointing will they start to investigate their search engine rankings.
If you are relying on your website to attract high quality traffic then SEO needs to be central to its development and maintenance.
Website promotion is an ongoing process; it is not a case of just writing a few pages of stuff and then sitting back to watch the visitors arrive. SEO needs to be an ongoing activity if you want to maintain search engine rankings once they have been achieved.
Our optimisation service will drive traffic to your site.
We are able to offer a full range of services to get your site well placed on search engine free listings:
Assessment and selection of key phrases to target for each page.
Targeting the right keywords on each page is essential for attracting the right sort of traffic to your website.
We can advise what phrases to use for each page based on a number of factors:
- The subject matter of the page.
- Popularity of phrases with other websites.
Optimisation of webpage content.
- Optimisation of the ‘content’ on the page to complement the chosen key phrases.
- Page titles, description and Meta tags.
- Use of title tags.
- Use of pictures.
Production of webpage content.
A lot of people find it difficult to write quality content for others to read, even though they know their subject matter inside-out.
Depending on what your website is about, we may be able to offer a service to write content for you.
Website health check.
It is important that web pages work correctly if they are to be looked on favourably by Google and other search engines. Pages that contain broken links or contain JavaScript that doesn’t work will soon drop out of search engine listings.
Scheduled updating.
Search engines, and humans for that matter, appreciate webpage content that is up-to-date. If you are looking for something on the Internet, are you not more likely to favour a page that has been updated recently than one that has languished untouched for months or years?
Rivals
Keeping an eye on what your rivals are doing can give you ideas on what additional services or products you should be considering for your own site.
Offsite promotion
Search engines, especially Google, consider incoming links highly significant when ranking a webpage. We can help you develop external links in to your site by posting articles to directories and blogs.
