Website development
On this page we summarise the steps needed to get your project off the ground. For each step there is a link to a more detailed article.
- Goal Definition
- Assessing Keywords
- Page Structure
- Page Content
The first question you need to ask is ‘what do you want a website for?’ Defining your target audience and what you consider to be a successful visit for someone visiting your site (e.g. making a purchase, downloading a brochure, making contact with you etc.).
Selecting key words and phrases that everybody else is chasing will prove to be an uphill struggle. Choosing the right keywords and phrases will make the difference between success and failure.
Structuring the pages on your site into a sensible hierarchy makes it easier for both human and automated (e.g. Google spider) visitors to navigate your site.
Content is king.
If you want good free rankings with Search Engines then your pages must contain high quality, unique, fresh content that is reviewed and updated regularly.
- Selecting a Theme
- Other Features
- Ongoing Maintenance
- Off-site promotion
The look and feel of your site (colour, buttons, font, box style etc) is known as its theme. One of the many strengths of Wordpress is its ability to easily utilise a theme and, if required, change for a different one at a later date.
We have lots of themes that we offer for our clients use free of charge.
Adding additional features to your website can make a better experience for your visitors and can make life a lot easier for you.
Building a site and putting it ‘live’ is only the first step. You need to continually enhance and develop your site if you are going to get the most out of it.
Optimising your site for search engines will help to drive traffic to your site but there are other off-site activities which will help.
- Goal definition
- Assessing keywords
- Page structure
- Page Content
- Selecting a theme
- Website features
- Choosing a domain name
- Website administration
- Off site promotion
